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Legal Advice

Ross Pitcoff Law > Legal Advice

Protecting Your Brand

Brand protection is not used for celebrities and multinational corporations alone. Every business builds goodwill through its name and it is important for you to protect your brand from individuals who would want to build their business off of your hard work. Brand protection involves protecting your intellectual property (IP) against counterfeiters, pirates, and infringers of other types of IP, such as color mark, trade dress, trademarks, and design rights. Protecting your IP not only prevents the loss of revenue from a company, but also protects your company’s image, reputation, and overall value. Essentially, brand protection protects your business against something known...

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